Abstract— Life insurance is a service business that provides
guarantees to customers when they experience events that are at
risk of losing their productivity to finance. However, most
customers really regret having insurance customers because of
their lack of understanding for insurance itself. Generali Life
Insurance has several insurance products, so that there are
obstacles in determining the best product interest, namely
objectivity. The intended objectivity arises from the many
products provided by Generali Life Insurance to reduce the
complexity of the decision making process due to many alternative
products. To help determine the best interest in the product using
the Simple Additive Weigting (SAW) method. This method is a
method by searching for weighted sums of performance ratings on
each alternative and on each attribute. The Simple Additive
Weighting (SAW) method can assist in decision making in a case,
but the calculation by using this method only produces the greatest
value that will be chosen as the best alternative.