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PENGARUH E-COMMERCE TERHADAP PENINGKATAN PENDAPATAN USAHA MIKRO KECIL DAN MENENGAH DI KOTA PADANG


he purpose of this study was to determine the effect of e-commerce on increasing revenue of BNI- assisted MSMEs in Padang City. The object of the research is MSMEs in Padang City, West Sumatra. The formulation of the research problem is: how is the influence of e-commerce on increasing the income of Micro, Small and Medium Enterprises in Padang City. The research hypothesis is: ECommerce has a significant influence on increasing the income of MSMEs. The research approach is quantitative. The study population was 108 MSME units. The number of research samples was 52 MSMEs. Data collection using a questionnaire. Data analysis uses simple linear regression. The results of the study found: e-commerce has a significant effect on increasing revenue of MSMEs.

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Series Title
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Call Number
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Publisher Jurnal Teknologi Dan Sistem Informasi Bisnis : Indonesia.,
Collation
005.3
Language
Indonesia
ISBN/ISSN
2655-8238
Classification
NONE
Content Type
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Media Type
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Carrier Type
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Edition
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Subject(s)
e-Commerce
SINTA 4
Increased Income
MSMEs
Specific Detail Info
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Statement of Responsibility

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  • PENGARUH E-COMMERCE TERHADAP PENINGKATAN PENDAPATAN USAHA MIKRO KECIL DAN MENENGAH DI KOTA PADANG
    he purpose of this study was to determine the effect of e-commerce on increasing revenue of BNI- assisted MSMEs in Padang City. The object of the research is MSMEs in Padang City, West Sumatra. The formulation of the research problem is: how is the influence of e-commerce on increasing the income of Micro, Small and Medium Enterprises in Padang City. The research hypothesis is: ECommerce has a significant influence on increasing the income of MSMEs. The research approach is quantitative. The study population was 108 MSME units. The number of research samples was 52 MSMEs. Data collection using a questionnaire. Data analysis uses simple linear regression. The results of the study found: e-commerce has a significant effect on increasing revenue of MSMEs.


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