Abstract— With the largest population in Indonesia, Bogor
Regency in West Java Province has agricultural potential. One of
the prospective regions in Region V with agricultural populations
that grow both fresh and processed agricultural products, from
rural to urban. Problems in the promotion of agricultural
products were discovered by the Government of Bogor Regency
through the Agricultural Extension Center of Region V. To solve
these issues, a platform called Kiosagri.com in the form of a
marketplace has been introduced. It is required to quantify
usability, which is influenced by the usability dimension, for this
market to be useful. As a result, the purpose of this study is to
examine the usability factors that influence the usability of the
farmers that utilize the Kiosagri.com agricultural marketplace.
This reserach employs a cross-sectional survey design and a
quantitative methodology. Farmers who have been introduced to
Kiosagri.com were the only respondents in the census. 32
respondents' data were analyzed using multiple linear regression
tests and descriptive statistics. The findings demonstrated a
substantial relationship between usability and the usability factors
of learnability, efficiency, memorability, error, and satisfaction.
Only efficiency, which has a substantial impact on usability, is the
dimension that dominates this relationship.