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Analisis Faktor-Faktor yang Memengaruhi Minat dan Perilaku Penggunaan Fitur ShopeePay Menggunakan Model Unified Theory of Acceptance and Use of Technology (UTAUT2)
Abstract—This research is motivated by technological
developments that continue to provide innovations aimed at
facilitating human work, such as innovations in payment methods
that can be done digitally and non-cash, called digital wallets. One
digital wallet with the most users in Indonesia is ShopeePay.
However, the existence of ShopeePay has yet to be entirely
accepted by digital wallet users in Indonesia, as shown through a
consumer survey in 2022 which resulted in conclusions regarding
ShopeePay experiencing a decline in users. This study intends to
determine the factors that influence behavioral intention and use
behavior of the ShopeePay feature as measured by the variables in
the UTAUT 2 model. This quantitative study uses a survey method
with 100 respondents using the ShopeePay digital wallet. Samples
were taken using a purposive sampling technique. The data
analysis technique used is the SEM-PLS method, and the data is
processed using SMART PLS 4.0 software. The results of this
study indicate that the factors that significantly influence the
behavioral intention of the ShopeePay feature are social influence,
price value, and habit. Then, the use behavior of the ShopeePay
feature is significantly influenced by facilitating conditions and
habits. Meanwhile, the performance expectancy, effort
expectancy, facilitating conditions, and hedonic motivation
variables do not have a significant effect on the behavioral
intention of the ShopeePay feature.
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Detail Information
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Publisher | JURNAL SISFOKOM (SISTEM INFORMASI DAN KOMPUTER) : Indonesia., 2023 |
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12
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Language |
Indonesia
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ISBN/ISSN |
2598-7305
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NONE
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