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Impact of Innovation on Operational Efficiency of Tourism Community Enterprises in Thailand



This research aims to the guideline for promoting the creation of entrepreneur’s innovation and the development of tourism community enterprises which, it can be used as a management tool to add product value, increase marketing channels, create income stability, sustainable related agencies, be used as a guideline for determining measures and formulating policies to promote the implementation of community enterprises and, service businesses. This research studies relationships between operator business efficiency (OBE) with TCI, DTT, ADI, ECT, BDI, CEI, CC, and IT. The research result came from questionnaire surveys. Data were analyzed using percentage statistics, frequency, reliability test by Cronbach’s Alpha, multiple correlation analysis, and multiple regression analysis. Testing the relationship between the variables found that DTT was statistically low positively correlated with ECT and BDI at the 0.01 level. ADI was statistically low positively correlated with ECT, BDI, CEI, and OBE at the 0.01 level. The ECT was statistically low positively correlated with the BDI, CEI, and OBE at the 0.01 level. BDI was statistically low positively correlated with CEI and OBE at the 0.01 level, otherwise, there was no correlation.


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Series Title
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Call Number
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Publisher International Journal of Computing and Digital Systems : Bahrain.,
Collation
005
Language
English
ISBN/ISSN
2210-142X
Classification
NONE
Content Type
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Media Type
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Carrier Type
-
Edition
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Subject(s)
Specific Detail Info
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Statement of Responsibility

Other Information

Accreditation
Scopus Q3

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