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Analysis of Information Technology (IT) Goods Sales Patterns Using the FP-Growth Algorithm



Determination of sales patterns is very important in marketing. Sales pattern serves to conduct an effective analysis in improving marketing. Sales analysis aims to explore new knowledge that can help design effective strategies by utilizing sales transaction data. This study processes sales data for 12 transaction days containing 47 items using the Fp-Growth algorithm. The results of this study are items with a minimum value of support > 0.10 and confidence 0.60 and will be compared with testing data using RapidMiner to test whether the results are valid so that the test results can help in designing sales strategies.


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Publisher IT Journal Research and Development : Indonesia.,
Collation
005.2
Language
English
ISBN/ISSN
2528-4053
Classification
NONE
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Statement of Responsibility

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